Aurelia — Luxury fashion e-commerce

Aurelia is a fashion label selling premium womenswear online. This concept shows how we would take a brand like this from a template store to an editorial shopping experience, where the product pages feel like a magazine and checkout is quick on a phone.

The store is built on Shopify so the team can manage products, collections and campaigns themselves, with a custom theme designed around large photography and styling.

Fashion buyers decide in seconds. A template store made the label look like every other shop, product photos were squeezed into small grids, and checkout took six steps on a phone.