Technical SEO
Speed, structured data, duplicates and a clean sitemap.
GreenLeaf Organics — SEO & growth
A search and content plan for an organic grocery store: technical fixes, guides people search for, and Google Ads.
- Client
- Concept project
- Industry
- Retail & E-commerce
- Services
- Digital Marketing, SEO
- Timeline
- Ongoing
A plan to be found for what customers actually search.
Overview
GreenLeaf Organics is a concept growth plan for an online organic grocery store: fix the technical issues holding it back on Google, publish the guides customers search for, and run Shopping ads on the best-margin products.
Goals
- Be found on Google for what customers search
- Turn search visitors into buyers
- Spend ad budget where it pays back
The challenge
The store had great products but was invisible on Google: slow pages, duplicate product content and no articles answering the questions buyers ask.
Our approach
- 01
Technical clean-up
Speed, structured data, duplicate pages and a clean sitemap.
- 02
Content people search for
Recipes and buying guides linked to the right products.
- 03
Google Ads that pay back
Shopping campaigns focused on the best-margin products.
Inside the concept
Content plan
Recipes and buying guides linked to products.
Shopping campaigns
Google Shopping focused on best-margin products.
Monthly reporting
Rankings, traffic and revenue in one report.
Project timeline
How it would run
Audit2 weeks
Technical and content audit with a priority list.
Fixes3 weeks
Technical fixes and on-page improvements.
GrowthOngoing
New content every month and ad optimisation.
Deliverables
- SEO audit
- Technical fixes
- 24-guide content plan
- Google Ads set-up
- Monthly reports
Gallery
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