Logo & identity
Logo, colours, type and a playful illustration style.
Brew & Co. — Brand identity & launch
A new identity, website and social launch campaign for a specialty coffee brand.
- Client
- Concept project
- Industry
- Restaurants & Cafés
- Services
- Design & 3D, Digital Marketing
- Timeline
- 5 weeks
A brand with a voice, ready for the first day of launch.
Overview
Brew & Co. is a concept specialty coffee brand. We created the identity, packaging and menus, and planned a month-long social launch campaign around the opening day.
Goals
- Stand out on a street full of cafés
- Be ready to launch on a fixed date
- Build a following before the doors open
The challenge
A new coffee brand needed to stand out in a crowded street of cafés, with a launch date already set and no logo, packaging or social presence yet.
Our approach
- 01
Identity
Logo, colours, type and a playful illustration style.
- 02
Packaging and menus
Cups, bags and menus that photograph well.
- 03
Launch campaign
A month of posts, reels and Meta ads around the opening day.
Inside the concept
Packaging & menus
Cups, coffee bags and menus that photograph well.
Launch content
A month of posts and reels planned around opening day.
Meta ads
Local audiences around the café on Instagram and Facebook.
Project timeline
How it would run
Brand discovery1 week
Audience, tone and competitor review.
Identity design2 weeks
Logo, colours and brand guidelines.
Launch campaign2 weeks
Content, ads and launch schedule.
Deliverables
- Logo and brand guidelines
- Packaging and menu designs
- 30 launch posts and reels
- Meta ads set-up
Gallery
Inside the project
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